Gyft Is Moving The Plastic Gift Card Industry To Your iPhone
The cards are redeemed. So by keeping the cards managed in the Gyft app, which provides a visual interface for managing your collection of cards, retailers will have a new channel to remind gift card holders to use them. These reminders could come by push notifications, geo-fenced alerts, or even incentives like “get 10% off your purchase when you use your card this week.”
The app itself is attractive, well-designed and seems simple enough to use, based on the demo. You key in the numbers for the plastic cards in your wallet to add them to Gyft, or you can use the app to send virtual cards to friends. Like the plastic cards hanging on the rack at Walgreens, Gyft is working with real inventory from its retailer partners. It has also partnered with processors like First Data , Stored Value Solutions , Giftango and CashStar , which combined account for about 80% of today’s gift card programs. Gyft also has to get each retailer’s approval in order to sell their cards, upload them, check balances, and interoperate with the retailers’ backend systems.