Q&A: HTC's global sales chief on Android, Windows, Samsung, and HTC's future
HTC built its business on Microsoft’s mobile operating system before making a big bet on Android, and for a while the mobile phone company experienced serious success with that strategy. But this year HTC has slipped, posting disappointing profits in the face of stiff competition from Samsung on Android . Meanwhile, Microsoft has been strengthening its ties to Nokia as the flagship maker of Windows Phones .
And yet the mood inside HTC is as optimistic as ever, says Jason Mackenzie, the company’s president of global sales and marketing. In an interview with GeekWire at the company’s North American headquarters just outside of Seattle this week, Mackenzie acknowledged the challenges and explained how HTC is adjusting its strategy in an attempt to compete more effectively with its larger rivals.
He talked about HTC’s relationship with the major wireless carriers, its efforts to unify its products behind the HTC One lineup, and addressed a question about the recent jury verdict in the Apple vs. Samsung patent case. He also touched on HTC’s tablet ambitions and outlined the company’s approach for Windows Phone 8. (HTC has scheduled a news conference for Sept. 19 where it’s expected to unveil new devices.)