Consumers getting cagier about mobile app privacy
"Outside of some modest demographic differences, app users of all stripes are equally engaged in these aspects of personal information management," the research finds. "Owners of both Android and iPhone devices are also equally likely to delete (or avoid entirely) cell phone apps due to concerns over their personal information."
This cautiousness differs sharply by age. Around 44 per cent of teenager cell phone users flush out their history cache once in a while, compared to just 11 per cent of the over-65s. Similarly, a third of cell phone owners in their 20s turn off location-based applications, compared to 4 per cent of those old enough to be eligible for Medicare.
Smartphone users are generally more protective of their personal data and the applications it is shared with. Half of them clear their browser history, compared to a third of cell phone users, and they're around a third more likely to turn off location-tracking apps. Six out of ten smartphone users back up their data, double that of cell phone users.