O2 offering bespoke services to partners
, O2’s MVNO chief Magnus McDonald said the plans fit in with the operator’s strategy of ‘evolving its mobile business’. He aims to extend its MVNO business beyond traditional mobile to other digital services.
Pointing to Tesco Mobile, O2’s largest MVNO, as an example, McDonald (pictured) said it was ideally suited to using an adapted version of the O2 Wallet.
He added: ‘Tesco Mobile could have a mobile wallet Clubcard giving customers certain advantages when purchasing certain products. The options are almost endless and can be tailored to any kind of business.’
McDonald said he felt the operator’s unique selling point in the MVNO market was its direct relationship with its MVNO partners. Unlike its rivals O2 does not use an aggregator to set up and manage its MVNO partnerships. O2 currently has four MVNO partners – Tesco Mobile, Lycamobile, Manx Telecom and giffgaff.
McDonald said: ‘Our MVNO business is focused primarily on partnerships. By selecting the right partnership we can be much more successful and make sure we bring to bear all the capabilities of Telefónica to help our partners grow.’