Visa brands its digital wallet V.me
18.05.12
Visa has officially launched its new brand for its digital wallet, called V.me, as the credit card company also works to court app developers to help further is mobile payment platform.
Early next year, Visa will start marketing its digital wallet as V.me, a brand that is differentiated from its Visa credit card brand. The new digital wallet, which works a lot like PayPal by allowing users to link the wallet to other forms of payment like an existing credit card, will make it easier for customers to make online purchases, especially from their mobile phones.
Instead of typing in a 16-digit account number to complete a transaction from a smartphone, users can simply sign into the V.me digital wallet with a user name and password and buy something.
Visa's V.me digital wallet is in closed beta testing today. But the company has said that it will be generally available to the public in early 2012. There are, of course, plenty of other e-wallets on the market, from eBay's PayPal to Amazon's one-click checkout.
Source: ZDNet Asia