3 Best-in-Class Mobile Marketing Tools
One of the best ways to reach your customers and key stakeholders 24/7 is via their mobile devices. Mobile phones and tablets have quickly become our primary source of information, from entertainment to social media to our favorite brands. It’s no wonder that smart brand marketers of all sizes are taking note and figuring out ways to communicate using mobile marketing.
Unfortunately, small-business owners don’t tend to have the time, money or skill set to quickly learn yet another form of marketing (heck, getting a return on social media is hard enough), develop a meaningful strategy, and utilize the best-in-class tools available to gain a competitive advantage with mobile. Following are three tools to get you started on mobile marketing through an integrated strategy with text (or SMS), mobile websites and mobile apps for any phone. Each of these services is low-cost, easy to use and requires no programming skills.
It’s likely that at some time or another you’ve come across a branded call-to-action encouraging you to text a certain word to a specific number from your mobile device to receive an offer or incentive. This form of mobile marketing is called SMS marketing. If you followed through on the call-to-action, you were immediately texted with an opt-in message and then the offer itself — a coupon, for example.